Purpose: This research investigates evolving consumer attitudes towards green marketing strategies, specifically focusing on electric vehicles (EVs). The aim is to understand how consumer perceptions and preferences change over time and identify influencing factors. Methodology: Using a mixed-methods approach, qualitative and quantitative research methods are employed. Qualitative data is collected through questionnaire to explore consumer perceptions, motivations, and concerns regarding green marketing strategies. A large-scale survey is conducted to validate and measure these qualitative findings. Findings: Consumer attitudes towards green marketing strategies for EVs undergo a transformative journey. Initially hesitant due to concerns like charging infrastructure, costs, and range anxiety, consumers shift towards admiration and acceptance with increased knowledge and positive experiences. Trust and transparency play key roles, as consumers seek authentic strategies aligned with their values. Implications: The research holds significant implications for businesses, marketers, and policymakers. Effective communication and personalized messaging are vital for conveying the environmental benefits of EVs and green marketing. Addressing consumer concerns fosters positive attitudes towards sustainable products and practices, driving green marketing adoption, promoting sustainability, and contributing to a greener future. Beyond marketing, the findings provide insights into consumer behavior and preferences related to sustainability. Policymakers can leverage these insights to develop strategies that encourage EV adoption and sustainability. Ultimately, the research contributes to the broader goal of creating an environmentally conscious society.